09/06/09
Important domain name changes on the horizon
Given the exponential increase in the registration of domain names over the past few years and the gradual introduction of new top levels such as .EU and .TEL, ICANN , the not-for-profit corporation responsible for the management of generic top level domains (gTLD) has now started a process whereby anyone who has the money and ability to run their own brand or name-specific gTLD will soon be able to do so.
This is an important development for brand owners to consider as although the cost may be prohibitive for having your own .brand gTLD, there will be an increased need for vigilant policing and watching of domain name registrations by others, particularly potential cybersquatters. Protecting your brand on the Internet will become harder to do but equally, essential to continue.
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