10/11/09
Around the world in 3D - the advantages and registrability of 3-D marks or ‘shape marks’.
There are many advantages to acquiring trade mark registration for a shape mark. If successful, the registration provides the exclusive right to exclude all others from using or registering the shape mark or anything confusingly similar for any goods or services for covered by the registration or any confusingly similar goods or services.
By registering a shape mark alongside other forms of IP, such as house marks and brand trade marks, a still further layer of protection is gained, with can be used against infringers and copiers.
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